The demands on quality and quantity of product data increase exponentially in the digitized world. For both manufacturers and traders, detailed and accurate product information is not only the minimum requirement today but an important competitive advantage. There are a number of challenges to be mastered. With our operational data management, we help you to stay on top and distribute your data quickly and easily.
We have set ourselves the task of overcoming exactly these challenges together with you. In doing so, we create product data with added value. Our service portfolio includes the complete product data or product content management.
No matter whether data maintenance, data enhancement or data distribution, we support your team in selected areas or as an external full-service partner, to help you in the best possible way with the digitalization of your products.
What are typical challenges that we master together with you? A few examples:
Which information is relevant for my product? Which industry standards must be met? What are the requirements of marketplaces and traders?
Our content specialists support you in developing a logical and consistent structure for your product data. We do not blindly trust the standards of a PIM or MAM system, but consistently derive your individual classification from the requirements of the relevant channels, touchpoints and recipients. These are embedded in an efficient data model to minimize maintenance efforts and to handle all channels optimally.
With good data quality, digital distribution is at least twice as successful. No matter on how many channels you place your products, if the data quality is insufficient, they will not be found.
With our data quality analysis, you identify your data gaps and make your data fit for the digital world.
Your digital marketing and sales processes will only be successful with rich and inspiring product data. Our content specialists support you collecting and maintaining your product data. In doing so, we always have a possible automation in mind. Make use of our broad experience. We understand what customers require to make purchasing decisions.